Joe Parcell, PhD Founding Member and Chief Marketing Strategist

Is a founder and president of Value Ag, LLC.  Value Ag, LLC is an economic consultancy group committed to, “Innovating Tomorrow’s Agriculture.”  Clientele include MFA Livestock, Missouri Food and Fiber, Specialty Protein Producers, Inc., Osage Catfisheries, Southeast Missouri Value Added Cattle Producers, Missouri Department of Agriculture, Missouri Forest Products Association, Cedar Valley Dairy, USDA, law firms, and various other producer and agricultural focused clientele.  Joe, an Iowa Native, is an Associate Professor in the Department of Agricultural Economics at the University of Missouri-Columbia. He was raised on family-owned hog farm, and he and his wife owned and operated a row-crop farm from 2001 through 2008.  Dr. Parcell serves in the role of Director of the Missouri Value Added Center.  Joe has provided market opportunity opinions for projects related to beef, pork, renewable fuels (grains and oilseeds), nuts, vegetables, industrial products, paddlefish, and food products. He has extensive knowledge of supply and value chain issues through his research and practical experience with producer agricultural ventures. He received his BA in mathematics from the University of Northern Iowa and MS and PhD from Kansas State University. He is the author of over 50 journal articles and extension publications related to various areas of agriculture. He is the co-author of the sixth edition of “The Agricultural Marketing System,” by Rhodes, Dauve, and Parcell.   

  

 

 

 

Chandra Jackson, BS Business/Financial Analyst

Began working for Value Ag, LLC in 2008, serving as a Business and Financial Analyst.  Chandra attended the University of Missouri, receiving a BS in Agribusiness Management.  Chandra is also employed as a Research Analyst for the University of Missouri’s Value Added Center, where her responsibilities include actively investigating various aspects of national and international markets, collecting project specific data, and creating financial projections based on current fiscal and economic information. 

Jason Franken, PhD Business/Marketing Analyst

Is a Missouri native who works as an agribusiness strategist for Value Ag, LLC and is a Post-Doctoral Fellow at the University of Missouri.  His research addresses the organization of supply channels for managing risk and adding value.  Jason received his BS and MS from the University of Missouri and his PhD from the University of Illinois.  Jason remains involved in his family’s diversified beef and crop farm in Central Missouri.